Have you seen what is on the Internet when searching apartment Rochester? You will get a bunch of national apartment listing firms that build city-specific sites. I guess they have decided that the Rochester apartment market is big enough for them to come into. Thus they have launched their sites, but are not really local.
The entire Internet is moving more toward local listings. Rochester NY is no exception. This is as much true for apartment guides as it is anything. You can see this when you search apartment rochester in any of the major search engines. The question is, are they really able to support our local needs from a distance? Or is it better to use a local Rochester apartments listing service when you need to find a new place to live.